At Weee!, we celebrate our AAPI community's cultural and ethnic diversity loud and proud through food. How we eat, share, and talk about our food has long been tied to our identities. It has the power to transcend all languages and can even be considered a language in itself. If one day we forget how to speak our native tongues, recreating a dish will return us home and remind us of who we are. ❤️

What we eat is reflective of who we are and our culture; celebrations, customs, and origins 🍜. This AAPI month, we ask our community to share with us the story of who you are and where you come from with food. Where are your family origins from? Do you come from a bi-cultural background? How has this shaped your life? Or, if you simply love Asian cuisine, share with us how you like to prepare it, and bonus points if you use any products from these AAPI-owned brands 😉:

Fila Manila Kare Kare Peanut Sauce

Goshen Sliced Napa Kimchi

Nguyen Coffee Supply Whole Beans
OMSOM Lemongrass BBQ Starter Pack

Red Boat Premium Fish Sauce

Ninong’s Dessert Lab Ube Pancakes

1. Post videos of your recipes/special dishes and personal stories (food, preparations, cultural stories about you and your family) this AAPI month with the hashtag #AAPIMonth.

2. Videos must be submitted within the contest duration (5/2/22 - 5/30/22, 23:59 PDT)

3. Multiple submissions per person are allowed. Each unique submission will be counted as 1 entry.

4. Include at least 1 Weee! product (and up to 50 products) in the video submission.

5. 5 winners will be selected by the Weee! team. Judging criteria include (but are not limited to) your narrative (sentimental meaning of the story about you/your family background during AAPI month and overall video presentation), and creativity with recipes/dishes. Check back here on June 1st to view the winning results!