Masago is a type of fish roe—the fully ripe internal egg masses in the ovaries of fish and certain marine animals. It's coming from the capelin fish, a small fish found in arctic waters.

What does masago taste like?

Masago has a mildly sweet and salty taste with a hint of the ocean flavours. Its taste is surprisingly not fishy.

Is masago similar to caviar?

In a way, yes. Caviar traditionally refers to the eggs of sturgeon, but many people also refer to other fish roes as 'caviar'. In that sense, masago could be considered a form of caviar.

How is masago used in cooking?

Masago is used primarily as a garnish or ingredient in sushi and other Japanese dishes. It provides a burst of color and a unique crunchy texture.

Is masago safe to eat?

Yes, masago is safe to eat. However, people with fish allergies should avoid it. Pregnant women should also avoid it due to its high vitamin A content and potential listeria contamination.

Where can I buy masago?

You can buy it at Weee! Asian Market, www.sayweee.com.

Does masago need to be cooked before eating?

No, masago is usually served raw and doesn't need to be cooked before eating.

Does masago have nutritional value?

Yes, masago is low in calories but high in omega-3 fatty acids, vitamins, and minerals. It also contains a good amount of protein.

Is masago, the same as tobiko?

No, while both are types of fish roe used commonly in sushi, tobiko is from the flying fish and has a slightly more pronounced flavor and larger grains than masago.

Is masago sustainable?

Yes, capelin, the fish from which masago comes, are wild-caught in a sustainable manner. However, sustainability can depend on specific fishing practices and regions.

How should I store masago?

Masago should be stored in a tightly sealed container in the refrigerator. It can also be frozen to extend its shelf life.

Does masago have any health risks?

Like any seafood, masago can pose risks in terms of foodborne illnesses and mercury content. It also contains a high level of cholesterol and sodium.

Can I eat masago while pregnant?

It's generally advised that pregnant women avoid eating raw fish or seafood, including roe such as masago, due to the risk of foodborne illness.

Can vegans eat masago?

No, vegans cannot eat masago as it is a product derived from fish.

Are there any substitutes for masago?

Yes, if you're unable to find masago, tobiko (flying fish roe) or fish roe from salmon, can be used as substitutes.

What does masago look like?

Masago is typically small, round, and orange in color. The eggs are much tinier than those of caviar.

FAQ

What is the minimum order for free delivery?

Free delivery starts at $35 in most areas. The exact minimum may vary by region and will be shown at checkout.

How fast is delivery?

Most orders are delivered within 1–2 days depending on your location. You can select your delivery date at checkout.

Do you have physical store locations?

No, we are 100% online. By operating without physical stores, we keep prices lower and pass the savings to you.

Where do you deliver?

We currently deliver to all 50 U.S. states. Enter your ZIP code to confirm availability in your area.

Are there deals for first-time customers?

Yes! New customers can enjoy exclusive first-order discounts and special promotions.

Where to buy masago near me?

Asian American store with
free delivery available*

*Orders above $35, varies by region

Shop now

Top 5 products for Masago

#1

Oceankist Masago Seasoned Capelin Roe

Oceankist Masago is an excellent choice for those after a distinctive Asian culinary flair. It is seasoned capelin roe, a staple in sushi, lending an enjoyable, subtly sweet and salty flavor profile to dishes. Having it frozen ensures convenience, preserving its freshness for ready use anytime. It's also low-calorie and protein-rich, promoting a healthier diet. Perfect to ignite your sushi, rice bowls, and seafood recipes!

$8.09 - $9.99

Shop now

Perfect for sushi
jobeekimm
It's fresh, chewy, not too salty or fishy, and tastes good.
Ellie
It taste good doesn’t smell or anything. It came still frozen.
j_nguyen
The flying fish roe, pickled radish, spam, and seaweed powder were all delicious, just like ordering delivery. The sauce was mayonnaise and spicy chicken.
김보민
Good quality and low price, I often repurchase.
shaderela
should but it
weee.13999683
The packaging is neat too! I bought it to make rice cake soup~
freshandrea
great to have with sashimi and seaweed salad
mike
I bought it to eat with sushi rolls and it's delicious!
비모비모비모
Flying fish roe is so delicious when added to rice balls or fried rice, with its bursting pops. I crave it sometimes, so I always keep some in the freezer for peace of mind.
april4711

#2

Oceankist Seasoned Orange Tobiko, Frozen

Orange Tobiko is a great alternative to Masago, perfect for sushi rolls, poke bowls, and Asian salads. Its crunchy texture and mild, salty-sweet flavor enhance dishes. Frozen format keeps it fresh and convenient for home use, reducing food waste.

$6.99 - $8.79

Shop now

It's frozen well, I like it
weee.7607914
The packaging was very meticulous; I hoped for good quality since this was my first purchase.
Ka yiLee
Good packaging
JessicaChang
It's delicious. I made flying fish roe rice and it was really good. Sometimes it's sold out and I can't order it.
akokoala
it’s look good
weee.13999683
Great to add with rice and natto
anguyen14413
I bought it because it was on sale. I'm looking forward to eating it!
jknan_g5
It's delicious. Eat it as sashimi or wrap it in seaweed and put it with rice.
VyVy

#3

Otoki Kimchi and Masago Rice Cup 192 g

Discover a culinary delight with our Rice Cup, a delectable fusion of Masago (Capelin roe) and spicy, flavorful Kimchi - a Korean delicacy. Relish its robust taste as sushi topping or in donburi. It delivers protein and Omega-3 fatty acids, promoting brain and heart health. Easy-to-prepare and convenient for swift meals. Enrich your cookery with this Asian gastronomy staple.

$3.49 - $6.79

Shop now

I ordered this for my husband's lunch box, and although I knew it was delicious, it was so expensive that I only ordered one lol
미현
It's my favorite cup rice. I buy several and eat them when I'm hungry. It's delicious.
cjnews18
Looks and smells amazing very good quality and very delicious
Rejinaldbrown
It's good for sure
weee.11322126
It's a shame that there aren't as many types of cupbap as in Korea, but I still ordered it. It was packaged neatly and I like it!
weee.15862441
One of my top go to meals that I enjoy. The only thing I wish is that the portion was a bit more. I enjoy the rice with BBQ patties from bibigo or a grilled peice of chicken, paired with kimichi and cucumber which is not shown because I normally find it at my H-mart. I definitely buy these every time and enjoy it. I give it a 4.5 out of 5.
Vidya
I bought it because I thought it would be easy to eat! It came well packaged!
seulkiyoo1019
I am looking forward to it
weee.11849165
This is my first time eating kimchi rice, so I'm looking forward to it even more.
It's a little expensive, but it's delicious. Yum yum.
JJ

#4

Oceankist Tobiko Black Flying Fish Roe

This black flying fish roe is a great masago alternative, perfect for sushi, California rolls, poke bowls, and Japanese salads. It offers a crisp, briny pop and mild sweetness, enhancing Asian dishes. Frozen format keeps it fresh and convenient for home use.

$7.19 - $9.29

Shop now

It was frozen when I bought it, which is nice and I like it very much.
天梯
Great tobiko and awesome price!
StevenWong
This is my first time buying black; I bought red before. It looks nice, but it's faded.
赶海拾贝
It tastes great with salad.
weee.14829834
Great, my child loves it!
Amy Sweet
Made a caviar omelet — so delicious!
Iris
First time ordering can’t wait to try!
jphommasone
Preparing to make sushi, the kids love it.
~梦~
Delicious addition to our poke bowls. My six year old son LOVES it.
Virginia
Very crunchy and fresh
MT0309

#5

Yarra Valley Ikura Shoyu Zuke Caviar 25 g

These soy‑marinated trout roes mimic Masago’s bright pop and salty‑sweet glaze, perfect for sushi rolls, poke bowls, salads or tempura toppings. Rich in protein and omega‑3s, they add umami depth without extra oil, delivering a gourmet, low‑calorie boost.

$16.99 - $17.99

Shop now

This was delicious but it is pricey
Hangryjournalist
I was surprised at how small it was.
konomi6223
i like the product its just it challenge me to open the tin can
analiza
I still don't know how to open it; there's something wrong with the packaging.
Aida
Wow! It's so delicious, it bursts with flavor in every bite, I'll definitely buy it again.
?Serena-T?
First time buying this! It was super hard to open! I finally opened it today and ate it with sea urchin; it was quite delicious.
Debbie Wu
It's really fresh and delicious!!
arcdollars
It's a bit small and hard to open, but it tastes good.
weee.7115455
I think it's the bottle design, it's a very small bottle, I can't open it and can't eat it
Weee
A bit hard to open. A bit salty. Must be eaten with porridge. Other than that, pretty good.
酒酿冬菜

$50.99 - $64.99
Otoki Kimchi and Masago Rice Cup 192 g*12 pack

Popular recipes

Masago Rice Bowl

This simple yet flavorful dish maximizes the taste of masago with only five ingredients. To make, simply cook your sushi rice in a rice cooker, mix with seasoned sushi vinegar, place cooked rice in a bowl, and add masago, and thinly sliced cucumber on top. Finish with a sprinkling of sesame seeds. Besides the rice and cucumber, all ingredients can be found at your local Asian market.

Instant Pot Masago Soup

Melding the warmth of miso soup with the distinct flavor of masago, this is an easy instant pot recipe with minimal ingredients. In your instant pot, combine water, miso paste, strips of seaweed (nori), tofu, and masago. Cook on 'Soup' setting till boiling, and serve hot. A comforting meal ready in few minutes.

Stir-Fried Masago Vegetable Medley

This stir-fry dish packs a punch with masago taking the center stage. Grab your wok or stir-fry pan and combine bell peppers, onions, snow peas, and masago. Sauté until the vegetables are tender and masago is heated through. Add some soy sauce for depth of flavor. Quick, easy and a perfect weeknight dinner.

Masago Sushi Roll

A classic favorite, the masago sushi roll is deceptively simple to make with just five ingredients. Using a bamboo sushi mat, layer your seaweed, sushi rice, cucumber, avocado, and roll together. Slice into bite-sized pieces and cover generously with masago for a delicious treat.

Masago Pasta

Put an Asian twist on your spaghetti by adding masago. Just prepare your al-dente pasta and toss with a dash of soy sauce, sesame oil, some chopped green onions, and generous portions of masago. A quick and unique fusion dish that's sure to impress.

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Very good prices, delivery on times of any time I ordered . Good service. Good product. You can find anything's on Weee!

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Jun. 2024

I've hunted all over Connecticut for Asian groceries and they're difficult to find in my area. I love being able to order them on Weee!

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Apr. 2024

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Jan. 2024

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Frequently asked questions

What is masago?
Masago is a type of fish roe—the fully ripe internal egg masses in the ovaries of fish and certain marine animals. It's coming from the capelin fish, a small fish found in arctic waters.
Is masago similar to caviar?
In a way, yes. Caviar traditionally refers to the eggs of sturgeon, but many people also refer to other fish roes as 'caviar'. In that sense, masago could be considered a form of caviar.
Is masago safe to eat?
Yes, masago is safe to eat. However, people with fish allergies should avoid it. Pregnant women should also avoid it due to its high vitamin A content and potential listeria contamination.
Does masago need to be cooked before eating?
No, masago is usually served raw and doesn't need to be cooked before eating.
Is masago, the same as tobiko?
No, while both are types of fish roe used commonly in sushi, tobiko is from the flying fish and has a slightly more pronounced flavor and larger grains than masago.
How should I store masago?
Masago should be stored in a tightly sealed container in the refrigerator. It can also be frozen to extend its shelf life.
Can I eat masago while pregnant?
It's generally advised that pregnant women avoid eating raw fish or seafood, including roe such as masago, due to the risk of foodborne illness.
Are there any substitutes for masago?
Yes, if you're unable to find masago, tobiko (flying fish roe) or fish roe from salmon, can be used as substitutes.

What does masago taste like?
Masago has a mildly sweet and salty taste with a hint of the ocean flavours. Its taste is surprisingly not fishy.
How is masago used in cooking?
Masago is used primarily as a garnish or ingredient in sushi and other Japanese dishes. It provides a burst of color and a unique crunchy texture.
Where can I buy masago?
You can buy it at Weee! Asian Market, www.sayweee.com.
Does masago have nutritional value?
Yes, masago is low in calories but high in omega-3 fatty acids, vitamins, and minerals. It also contains a good amount of protein.
Is masago sustainable?
Yes, capelin, the fish from which masago comes, are wild-caught in a sustainable manner. However, sustainability can depend on specific fishing practices and regions.
Does masago have any health risks?
Like any seafood, masago can pose risks in terms of foodborne illnesses and mercury content. It also contains a high level of cholesterol and sodium.
Can vegans eat masago?
No, vegans cannot eat masago as it is a product derived from fish.
What does masago look like?
Masago is typically small, round, and orange in color. The eggs are much tinier than those of caviar.

Perfect for sushi
jobeekimm
It's fresh, chewy, not too salty or fishy, and tastes good.
Ellie
It taste good doesn’t smell or anything. It came still frozen.
j_nguyen
The flying fish roe, pickled radish, spam, and seaweed powder were all delicious, just like ordering delivery. The sauce was mayonnaise and spicy chicken.
김보민
Good quality and low price, I often repurchase.
shaderela
should but it
weee.13999683
The packaging is neat too! I bought it to make rice cake soup~
freshandrea
great to have with sashimi and seaweed salad
mike
I bought it to eat with sushi rolls and it's delicious!
비모비모비모
Flying fish roe is so delicious when added to rice balls or fried rice, with its bursting pops. I crave it sometimes, so I always keep some in the freezer for peace of mind.
april4711
It's frozen well, I like it
weee.7607914
The packaging was very meticulous; I hoped for good quality since this was my first purchase.
Ka yiLee
Good packaging
JessicaChang
It's delicious. I made flying fish roe rice and it was really good. Sometimes it's sold out and I can't order it.
akokoala
it’s look good
weee.13999683
Great to add with rice and natto
anguyen14413
I bought it because it was on sale. I'm looking forward to eating it!
jknan_g5
It's delicious. Eat it as sashimi or wrap it in seaweed and put it with rice.
VyVy
I ordered this for my husband's lunch box, and although I knew it was delicious, it was so expensive that I only ordered one lol
미현
It's my favorite cup rice. I buy several and eat them when I'm hungry. It's delicious.
cjnews18
It was frozen when I bought it, which is nice and I like it very much.
天梯
Great tobiko and awesome price!
StevenWong
This is my first time buying black; I bought red before. It looks nice, but it's faded.
赶海拾贝
It tastes great with salad.
weee.14829834
Great, my child loves it!
Amy Sweet
Made a caviar omelet — so delicious!
Iris
First time ordering can’t wait to try!
jphommasone
Preparing to make sushi, the kids love it.
~梦~
Delicious addition to our poke bowls. My six year old son LOVES it.
Virginia
Very crunchy and fresh
MT0309
This was delicious but it is pricey
Hangryjournalist
I was surprised at how small it was.
konomi6223
i like the product its just it challenge me to open the tin can
analiza
I still don't know how to open it; there's something wrong with the packaging.
Aida
Wow! It's so delicious, it bursts with flavor in every bite, I'll definitely buy it again.
?Serena-T?
First time buying this! It was super hard to open! I finally opened it today and ate it with sea urchin; it was quite delicious.
Debbie Wu
It's really fresh and delicious!!
arcdollars
It's a bit small and hard to open, but it tastes good.
weee.7115455
I think it's the bottle design, it's a very small bottle, I can't open it and can't eat it
Weee
A bit hard to open. A bit salty. Must be eaten with porridge. Other than that, pretty good.
酒酿冬菜

Where to buy masago near me?

Asian American store with free delivery available*

Top 5 products for Masago

#1

Oceankist Masago Seasoned Capelin Roe

Trending in cities

#2

Oceankist Seasoned Orange Tobiko, Frozen

Trending in cities

#3

Otoki Kimchi and Masago Rice Cup 192 g

Trending in cities

#4

Oceankist Tobiko Black Flying Fish Roe

Trending in cities

#5

Yarra Valley Ikura Shoyu Zuke Caviar 25 g

Trending in cities

Asian groceries delivered to your door

Popular recipes

Masago Rice Bowl

Instant Pot Masago Soup

Stir-Fried Masago Vegetable Medley

Masago Sushi Roll

Masago Pasta

Frequently asked questions

What is masago?

Is masago similar to caviar?

Is masago safe to eat?

Does masago need to be cooked before eating?

Is masago, the same as tobiko?

How should I store masago?

Can I eat masago while pregnant?

Are there any substitutes for masago?

What does masago taste like?

How is masago used in cooking?

Where can I buy masago?

Does masago have nutritional value?

Is masago sustainable?

Does masago have any health risks?

Can vegans eat masago?

What does masago look like?

Tobiko Masago

Sushi Masago Egg

Otoki Kimchi And Masago

Such I Masago

Trending Topics

Asian American store with
free delivery available*