Love Japanese collagen, I use it for over 10 years now and Asahi is one of the reliable brands, for sure. I am grateful I can order it now to be delivered to my door for very reasonable price, before I had to order it through middle man or bring a suitcase of Japanese products directly from Japan or other countries. This collagen works well for my skin, just after a week of use I see the results starting showing up and also my joints, hair and nails get much stronger. It’s a keeper. Just one thing, Asahi please ad the spoon to the package.