Naeum(내음) is an Korean word for “scent” Created by award-winning breeders, this Cheonjihyang 5th Generation variety reflects a signature aroma and softly chewy texture loved across generations. Grown in Naju, Korea - known for its centuries - old rice - farming heritage - Naeum's warm, toasty fragrance brings joy to even the simplest meal. This premium short-grain rice is perfect for making traditional Korean-style pot rice (sotbap). As it cooks, it releases a naturally nutty aroma, and the grains develop a glossy finish with just the right amount of stickiness. Each bite is full of rich, toasty flavor and savory umami making every meal warm, comforting, and deeply satisfying.