Smart Fish was established in 1953 and the first generation of Mr. Lin has started its business as a street food vendor in Chiayi City, Wenhua Road. Smart Fish has gone through the third generation till the present time, now it is run by Grace Lin. The whole business all started from Grace’s grandfather’s hobby of his delicate cooking skills and addiction to fishing as well. Eventually, his interest brought the idea of running his food business of selling fish head cuisine. The grandfather had prosperous the smart fish business for six decades, then grandfather inherited his fish head cuisine business from his son Lin Cong Ming; Cong Ming is the original name of the second generation of Mr. Lin. More importantly, Cong Ming means SMART in Chinese.

The Official brand name ‘Smart Fish’ was founded in the second generation.

When the third generation Grace Lin takes over Mr. Lin’s business, she has brought the local smart fish into national, then internationalized. She has adopted the idea of making the business more organized. She even teams up with her employees; makes the Smart Fish group team as an organization and has its own culture. R&D is very important for her business strategy. When lots of F&B businesses are worried or may be corrupted by the COVID-19 epidemic period. She has turned her business upside-down into a new brand era. In 2019, Smart Fish caught attention by the international NETFLIX channel. Eventually, Smart Fish officially got into global.