Comparing with Kleenex 3 ply On the go: both have 10 tissues each packet, Kleenex is little bigger in size, feel softer but the Shishida has better design and engraved, the design is evenly printed or engraved around the paper for Shishida but Kleenex didn't. Shishida doesn't feel as soft but it's stronger and observed water better. If you try to wipe your face with wet tissue the Shishida do better job because the edges tend to stay in place while the Kleenex keeps rolling in. But if you're having a cold and keep blowing your nose, I prefer softer Kleenex. For travel, I'll bring the Shishida because it's stronger and wiped better.