The pineapple flavor is nice, but the taste hits in 2 parts: the pineapple juice and then this very 'wrong' milk taste. I've seen it compared to yakult, and the creaminess of that drink is much more cohesive, less synthetic tasting. This drink has potential, I think the pineapple juice the use tastes really good, they've just used the wrong creaminess or maybe there needs to be something to tie it together (so try it as a mixer?).