Microwavable Genmai (Brown Rice)

Prefecture: Akita 
Producer: Ogata Village Akitakomachi Rice Producers Compan
Ingredients: Brown rice (Akita Prefecture), isomaltodextrin (dietary fiber)
Vegan, Gluten-free, Dairy-free, Soy-free
Size: 160g

Genmai (Japanese short-grain brown rice) is a satisfying substitute for regular white rice. It has a similar slightly sticky texture, yet is more plump and chewy. The flavor of the rice is also more pronounced with a pleasantly subtle, earthy nuttiness. Genmai also offers added health benefits as the bran and germ are left intact.

Founded in 1987 by farmers in Ogata Village in Akita Prefecture, the Ogata Village Akitakomachi Rice Producers Company has worked hard to develop a wide variety of rice-based foods. Through their cultivation of local rice and efforts to promote agriculture, they hope to support future generations of farmers. The company takes pride in its eco-farming initiatives such as its rice bran organic fertilizer which makes use of the byproducts of milling by fermenting the rice bran and returning it to the rice fields. The rice grown in Ogata Village is produced with reduced pesticides and chemical fertilizers and also certified by the Akita Prefecture Agricultural Public Corporation. In addition to rice, the company offers other items such as gluten-free pasta and amazake (non-alcohol sweet sake).

Suggested uses: Simply heat the convenient single-serving rice pack in the microwave for 3 mins (500W or 600W) and enjoy. It’s delicious as is, as a substitute for normal rice or in your favorite Japanese rice dishes such as doria (Japanese rice gratin), curry rice, or onigiri. Please note that the packaging includes steam vents so the sound of steam being released can be heard when microwaving.