ITO EN Oi Ocha Instant Genmaicha is a premium powdered tea made from 100% Japanese-grown tea leaves and domestically produced brown rice. Blending the rich roasted aroma of brown rice with the fresh, clean notes of matcha, it delivers a mild, smooth and refreshing taste without bitterness. Dissolvable in both hot and cold water, this instant tea recreates authentic Japanese tea house flavor with every cup, serving as a convenient daily drink to refresh the mind and ease greasiness after meals.

 

 

Crafted with fully Japanese-sourced tea leaves and roasted brown rice to retain natural grain fragrance, enhanced with subtle matcha freshness for a well-balanced flavor. Fine instant powder dissolves quickly in hot or cold water for simple, hassle-free preparation anytime. Each pack makes approximately 50 servings, offering excellent cost performance for family use and office sharing. The toasted rice aroma softens slight tea astringency, creating a mellow, smooth mouthfeel with a clean aftertaste to relieve greasiness and refresh the senses. Suitable for diverse daily scenarios including meals, afternoon breaks, home relaxation and office hours, adaptable for all seasons with hot or cold brewing. Free from artificial flavors and colorants, preserving the pure natural taste of tea and roasted brown rice for safe daily consumption.

 

 

Tea lovers who enjoy traditional Japanese genmaicha and prefer quick instant brewing; people with greasy daily meals in need of a light, refreshing after-meal drink; office workers and home users seeking gentle refreshment with low caffeine intake; those who favor mild, non-bitter beverages and dislike strong dark tea; families looking for cost-effective large-capacity tea for daily stock and regular drinking.