This chip is delicious. It cannot be denied. More so I think people do not enjoy it because it is equivalent to $1.30 dollars per cracker that is 2.25 inch long. If you are one to be willing to splurge knowing it’s a cracker that taste good but not worth of the price I would say buy it. If you are a person that would be upset that you spend that kinda of money on a small cracker. Buy Calbee shrimp chips in a bag for $2-&5 you will still be satisfied and supporting the same brand. Good luck shopping and do what makes you happy in life. 😀