It's interesting. It's salty, sour, and sweet at the same time. If you had salty persevered lemonade (Chanh Muối), it tastes similar to that. I know it's orange, but it pretty much has the taste of citrus zest. It can easily taste like orange, lemon, or yuzu just by eating it. I think the aftertaste helps to differentiate a bit that it's orange as it sits in your mouth.The aftertaste does linger in your mouth for awhile. It's very soft and chewy, which I wasn't expecting. I was thinking it would be more of a firmer but chewy texture.