Purchase ube paste

Ube paste is a sweet, vibrant purple jam made from ube, or purple yam that is a staple in Philipino cuisine.

Yes, ube paste is often used in a variety of desserts, like cakes, cookies, ice cream and much more.

Ube paste is made by boiling purple yams until they can be mashed into a puree. This is then mixed with sugar and condensed milk and cooked until it forms a thick, sweet paste.

Ube paste can be stored in an airtight container in the fridge for about a week or in the freezer for several months.

Ube paste is packed with vitamin A, vitamin C, potassium, and dietary fiber. Although, remember it often contains added sugar.

Yes, ube paste is naturally gluten-free.

Most recipes for ube paste do not call for gelatin, but you should always check the ingredients list if this is a concern.

The vibrant purple color of ube paste comes from the purple yam used as it's primary ingredient.

Ube paste has a vaguely sweet taste akin to a vanilla-marshmallow flavor. It has a taste that is not too overwhelming but indeed unique.

While it won't cause harm if eaten raw, it is recommended to use ube paste in cooked dishes or baking as it has a raw, starchy taste.

Yes, ube paste and ube jam are essentially the same and the names can be used interchangeably.

While both are tubers and share a purple color, ube and taro are different. Ube has a sweeter flavor and a deeper purple color.

There isn't a direct substitute for ube paste. Purple sweet potatoes may be used but will not provide the same flavor.

Homemade versions may be dairy-free but many store-bought options do contain dairy ingredients.

Ube paste can be paired with a variety of foods, such as bread, ice cream, cookies, and it's typically used in desserts.

You can buy it at Weee! Asian Market, www.sayweee.com.