Ube (pronounced oo-bay) is a purple yam that is a popular ingredient in Filipino cuisine.

What does Ube taste like?

Ube has a unique sweet flavor with hints of vanilla and floral notes.

How is Ube used in cooking?

Ube is commonly used to make desserts such as Ube Halaya, Ube Ice Cream, and Ube Pandesal.

Ube is low in fat, high in fiber, and a good source of essential nutrients like potassium and vitamin C.

Is Ube the same as taro?

No, Ube and taro are different plants. Ube has a distinct purple color while taro has a white or light purple flesh.

Is Ube naturally purple?

Yes, Ube has a natural vibrant purple color.

No, Ube should be cooked before consuming as it can be tough and starchy in its raw state.

Where is Ube commonly grown?

Ube is native to the Philippines but is also grown in other Southeast Asian countries and Hawaii.

What are some Ube recipes?

Popular Ube recipes include Ube Cupcakes, Ube Cheesecake, Ube Macapuno Cake, and Ube Leche Flan.

Can I substitute Ube with purple food coloring?

No, using purple food coloring will not provide the same flavor or texture as using real Ube.

Does Ube have any culinary benefits?

Yes, Ube is not only visually appealing but also adds a unique flavor and moistness to baked goods.

Yes, Ube can be peeled, cubed, and stored in the freezer for future use.

How do I prepare Ube for cooking?

To prepare Ube, peel the skin, cut into cubes, and cook in boiling water until tender. Mash or blend the cooked Ube before using it in recipes.

Can I find Ube year-round?

Ube is typically available year-round in Asian grocery stores or online markets.

Are Ube and purple sweet potato the same?

No, Ube and purple sweet potato are different varieties. Ube has a sweeter and richer flavor compared to purple sweet potato.

You can buy it at Weee! Asian Market, www.sayweee.com.

FAQ

What is the minimum order for free delivery?

Free delivery starts at $35 in most areas. The exact minimum may vary by region and will be shown at checkout.

How fast is delivery?

Most orders are delivered within 1–2 days depending on your location. You can select your delivery date at checkout.

Do you have physical store locations?

No, we are 100% online. By operating without physical stores, we keep prices lower and pass the savings to you.

Where do you deliver?

We currently deliver to all 50 U.S. states. Enter your ZIP code to confirm availability in your area.

Are there deals for first-time customers?

Yes! New customers can enjoy exclusive first-order discounts and special promotions.

Asian American store with free delivery available*

Where to buy ube near me?

*Orders above $35, varies by region

Shop now

Top 5 products for Ube

#1

Enjoy authentic Ube flavor with this purple yam jam, perfect for desserts like halo-halo, ube ice cream, pastries, and cakes. Its rich, creamy taste and vibrant color add a sweet, nutty twist to your Asian treats. Great for both traditional and modern recipes.

Shop now

This is a re-order. Added it to my home made vanilla ice cream recipe, and it came out delish!!! This product allows me to easily make ube ice cream with my Ninja Creami.
MARIA
It's delivered on the said date and I love the goods.
Kimberly
Best Ube Halaya!!!
JoeTina
Quick Ube halya for Halo halo or for Pandesal.
Melguila
It will be my first time trying this let’s see how it goes
trapwokva
Going to make halo halo with it
philippangeles
I can wait to put this in my bread and my husband will try this to until next time.
Sarah JaneElnas
Excited to use this for my ube Spanish bread.
weee.15534424
This brand is the closest thing from.the tropics brand, not too mushy and runny like the other brands I got before.
gseabolt9
filling for my buchie
Cel Lambert

#2

The product perfectly caters to shoppers browsing for Ube, a popular Filipino yam variety. It's a flavoring ingredient that adds the distinctive purple yam taste and color to various Asian dishes, from ice creams, cakes to pastries. Being a shelf-stable ingredient, it offers convenience due to its longer-lasting usability. For health-conscious customers, Ube is packed with vitamins, fiber and antioxidants, making it a beneficial addition to a balanced diet. The vibrant hue is also a natural food colorant, eliminating the need for artificial additives.

Shop now

Been wanting ube flavor to use for cookies. This is a great addition!
cristellecarriedo
Been using this for dessert
Anna
The best price for these Ube extracts, I use them for my baking so it’s always a mystery that I have them in bulk.
weee.8167389
smaller than expected
Ziann
purple tum for my filipino delicacy
Cel Lambert
im using this to add extra flavor and color to my king Hawaiian sweet ube flavered french toast.
Patricia
Ube pandesal ingredients
EmacarlaStellato
Delivered in a good packaging.
weee.11859069
Stayed sealed dueing shipping. Good flavor
skizlex
packed with bubble wrap thank you
Bennettmaryjane92

#3

Delight in the unique flavor of Ube with Oishi Pillows! These filled crackers combine a crunchy exterior with the distinctive, sweet taste of Ube, providing a delectable snack experience. Best enjoyed as it is, these can also be a fun twist to snack platters or dessert dishes in Asian cuisine. They're a convenient treat for Ube lovers, available right at your fingertips.

Shop now

I love ube and these hit the spot. Will buy again
JuliaBeauvais
tasted one before so i ordered this time.
lorntara
I bought it last time and it was so delicious that I bought five bags this time! If you like purple sweet potatoes and Kancho, I think you'll like this!
Hannah
I had eaten these cookies a long time ago in Vietnam. When I saw them for sale on Weee , the price seemed a bit high, so I didn't buy them. But this bag is big, so it's okay. The cookies are delicious.
MyHuynh
Me & my daughter likes this ube flavor pillows crackers it was really good, its kind a sweet it really taste like ube.
weee.15032955
for my son’s surprise birthday basket
Cel Lambert
Healthy snack
EVELYNSAMSON2018
Loved this!
Mourielle
Delicious and crispy. I bought two packs this time. I'm addicted!
2016flynn

#4

Tropics Grated Purple Yam, or Ube, is a convenient pantry staple for creating Asian delicacies. Enjoy its sweet, nutty flavor in signature pastries, pancakes, or ice cream. Being frozen maintains freshness and allows flexibility in usage. Also, Ube is high in vitamins, antioxidants and fiber, making it a healthy food choice. Ideal for Ube lovers, this product provides a taste of Asia at home.

Shop now

Looks okay
rtmmaclay
i used this to make ube halaya, a filipino treat!
Mary AnnMasagca
i use this to make ube halaya from scratch
Mary AnnMasagca
I order the frozen Ube often and I cook it instead of buying the ready to eat in a bottle.
carolcparedes
It's my second time ordering this grated purple yam
lhalido
good quality food!
ashley111tang
Delivery on time
Mami Dette in California
love it this can't wait to make it again
MADONNA
Love using this making ube halaya
weee.13614057
Got delivered safely and still frozen
Trisha

#5

Rich, vibrant ube essence perfect for Filipino treats—halo‑halo, leche flan, ube cake, milkshakes, or bubble tea. Its sweet, nutty, earthy notes elevate desserts without added sugar, delivering authentic purple hue and natural antioxidants for a wholesome twist. Ideal for home bakers and cafe menus.

Shop now

So excited to use this
Jelly Jane
Reordered every time
weee.9268945
I like these
weee.15173854
Brings out the color
trapwokva
Like it and it has long expiration date, this is what I love most.
nellyb54
Have a very nice ube taste but colour is too dark! Probably can use lesser though not sure how it will impact final taste. Goes well with coconut!
Jennifer
Items arrived early and was securely packaged
joannemaribethhill
good quality food!
ashley111tang
Fresh and delivery on time.
Mami Dette in California
Smaller than I expected hope it’s stronger than the last brand I got
Fran

Popular recipes

Ube Pancakes

These fluffy pancakes are bursting with the vibrant purple color and sweet taste of Ube. Perfect for a delicious and colorful breakfast or brunch. The main ingredient, Ube, gives these pancakes a unique flavor and a beautiful purple hue that is sure to impress.

Ube Bibingka

Indulge in this Filipino classic dessert made with Ube. The soft and moist cake is topped with grated coconut, creating a perfect balance of flavors and textures. Ube gives the Bibingka a delightful purple color and a subtle nutty flavor that will leave you craving for more.

We believe Asian groceries should be accessible and affordable for all

Free delivery with low minimums

America’s largest selection

Freshness guarantee

America’s #1 Asian grocery delivery app

Recent service reviews

Sept. 2024

Very good prices, delivery on times of any time I ordered . Good service. Good product. You can find anything's on Weee!

PriceDeliveryProduct Quality

Customer since 2018

Phoenix, AZ

Jun. 2024

I've hunted all over Connecticut for Asian groceries and they're difficult to find in my area. I love being able to order them on Weee!

Product Variety

Customer since 2020

Connecticut, CT

Apr. 2024

Great customer service. Experienced customer service who answers the phone could always solve problem efficiently.

Customer service

Customer since 2023

Washington DC

Jan. 2024

I really appreciate that you work hard to uphold standards of quality. I like the wide variety of products and the ease of shopping with you.

Product VarietyApp experience

Customer since 2020

Los Angeles, CA

Frequently asked questions

What is Ube?
Ube (pronounced oo-bay) is a purple yam that is a popular ingredient in Filipino cuisine.
How is Ube used in cooking?
Ube is commonly used to make desserts such as Ube Halaya, Ube Ice Cream, and Ube Pandesal.
Is Ube the same as taro?
No, Ube and taro are different plants. Ube has a distinct purple color while taro has a white or light purple flesh.
Can I eat Ube raw?
No, Ube should be cooked before consuming as it can be tough and starchy in its raw state.
What are some Ube recipes?
Popular Ube recipes include Ube Cupcakes, Ube Cheesecake, Ube Macapuno Cake, and Ube Leche Flan.
Does Ube have any culinary benefits?
Yes, Ube is not only visually appealing but also adds a unique flavor and moistness to baked goods.
How do I prepare Ube for cooking?
To prepare Ube, peel the skin, cut into cubes, and cook in boiling water until tender. Mash or blend the cooked Ube before using it in recipes.
Are Ube and purple sweet potato the same?
No, Ube and purple sweet potato are different varieties. Ube has a sweeter and richer flavor compared to purple sweet potato.

What does Ube taste like?
Ube has a unique sweet flavor with hints of vanilla and floral notes.
Is Ube healthy?
Ube is low in fat, high in fiber, and a good source of essential nutrients like potassium and vitamin C.
Is Ube naturally purple?
Yes, Ube has a natural vibrant purple color.
Where is Ube commonly grown?
Ube is native to the Philippines but is also grown in other Southeast Asian countries and Hawaii.
Can I substitute Ube with purple food coloring?
No, using purple food coloring will not provide the same flavor or texture as using real Ube.
Can I freeze Ube?
Yes, Ube can be peeled, cubed, and stored in the freezer for future use.
Can I find Ube year-round?
Ube is typically available year-round in Asian grocery stores or online markets.
Where can I buy Ube?
You can buy it at Weee! Asian Market, www.sayweee.com.

This is a re-order. Added it to my home made vanilla ice cream recipe, and it came out delish!!! This product allows me to easily make ube ice cream with my Ninja Creami.
MARIA
It's delivered on the said date and I love the goods.
Kimberly
Best Ube Halaya!!!
JoeTina
Quick Ube halya for Halo halo or for Pandesal.
Melguila
It will be my first time trying this let’s see how it goes
trapwokva
Going to make halo halo with it
philippangeles
I can wait to put this in my bread and my husband will try this to until next time.
Sarah JaneElnas
Excited to use this for my ube Spanish bread.
weee.15534424
This brand is the closest thing from.the tropics brand, not too mushy and runny like the other brands I got before.
gseabolt9
filling for my buchie
Cel Lambert
Been wanting ube flavor to use for cookies. This is a great addition!
cristellecarriedo
Been using this for dessert
Anna
The best price for these Ube extracts, I use them for my baking so it’s always a mystery that I have them in bulk.
weee.8167389
smaller than expected
Ziann
purple tum for my filipino delicacy
Cel Lambert
im using this to add extra flavor and color to my king Hawaiian sweet ube flavered french toast.
Patricia
Ube pandesal ingredients
EmacarlaStellato
Delivered in a good packaging.
weee.11859069
Stayed sealed dueing shipping. Good flavor
skizlex
packed with bubble wrap thank you
Bennettmaryjane92
I love ube and these hit the spot. Will buy again
JuliaBeauvais
tasted one before so i ordered this time.
lorntara
I bought it last time and it was so delicious that I bought five bags this time! If you like purple sweet potatoes and Kancho, I think you'll like this!
Hannah
I had eaten these cookies a long time ago in Vietnam. When I saw them for sale on Weee , the price seemed a bit high, so I didn't buy them. But this bag is big, so it's okay. The cookies are delicious.
MyHuynh
Me & my daughter likes this ube flavor pillows crackers it was really good, its kind a sweet it really taste like ube.
weee.15032955
for my son’s surprise birthday basket
Cel Lambert
Healthy snack
EVELYNSAMSON2018
Loved this!
Mourielle
Delicious and crispy. I bought two packs this time. I'm addicted!
2016flynn
Looks okay
rtmmaclay
So excited to use this
Jelly Jane
Reordered every time
weee.9268945
I like these
weee.15173854
Brings out the color
trapwokva
Like it and it has long expiration date, this is what I love most.
nellyb54
Have a very nice ube taste but colour is too dark! Probably can use lesser though not sure how it will impact final taste. Goes well with coconut!
Jennifer
Items arrived early and was securely packaged
joannemaribethhill
good quality food!
ashley111tang
Fresh and delivery on time.
Mami Dette in California
Smaller than I expected hope it’s stronger than the last brand I got
Fran
My friend received this morning and ate for lunch , it’s gone!!! That’s how good it was
Lue_nordblom
The size is reasonable.My favorite ice cream flavor!
zannerhaleigh14
Magnolia ube ice cream is here
rmolinaslcscan615
I ate ube ice cream sprinkled with kinako (roasted soybean flour). I loved it because it wasn't too sweet, so I bought it again.
Sunflower
So, so good and cool to eat today since it’s really hot today. So perfect!!!.
roselinda3
You can taste and feel the real ube!
kuyappi_12
Came perfectly frozen despite being in the doorstep for more than an hour. my kids and their white friend love it so much!
kuyappi_12
Magnolia's purple sweet potato ice cream is so delicious!
Donna
this is absolutely delicious!
Avalon
cant wait to try it!
Min