It's the first time I tried this brand, comes in a jar. I've tried the others in packets. This is much spicier and seems very authentic. A little goes a long way. You can see the chilies and individual ingredients. The brands that come in a packet is just a sauce. And this is less salty than the ones in packets. I used ground chicken and silken tofu and poured over rice for my Mapo Tofu meal. My wife who is Caucasian, enjoyed it a lot also.