This is my first time I tried this plant based burger. My first impression wasn't to good. It doesn't look to appetizing when first took it out from the packaging. But it looks much better after cooking. As for the taste, it's okay. I had impossible burger before and think that it tastes better than Unmeat brand plant based frozen burger. This UnMeat brand has a bit of strong fake meat taste to it. But that's just me because my husband actually likes this one over impossible. Overall, it's okay.