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Design language / Brand messaging

Brand purpose

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Brand purpose

Brand purpose

Our mission

Make food from all cultures

accessible and affordable for all.

Make food from all cultures

accessible and affordable for all.

Make food from all cultures

accessible and affordable for all.

Make food from all cultures

accessible and affordable for all.

01

01

Food has a deeply profound effect on our lives

Food has a deeply profound effect on our lives

It connects one generation to the next and ignites memories long past the meals we savor.

It connects one generation to the next and ignites memories long past the meals we savor.

02

02

Food gives us power to express our personal identity

Food gives us power to express our personal identity

The more we share our foods, the more we care about each other.

The more we share our foods, the more we care about each other.

03

03

Every cuisine is a common story to be consumed together

Every cuisine is a common story to be consumed together

From familiar flavors of home to novel tastes that transport us, every meal is a story.

From familiar flavors of home to novel tastes that transport us, every meal is a story.

04

04

We dream of a day where no food is considered “exotic”

We dream of a day where no food is considered “exotic”

A world where every child is proud to open their lunchbox

A world where every child is proud to open their lunchbox

Our pledge

We're reuniting people

with the food they love.

We're reuniting people

with the food they love.

We're reuniting people

with the food they love.

We're reuniting people

with the food they love.

Our purpose

We're obsessed with giving our shoppers new and exciting ways to access familiar and unfamiliar tastes from every corner of the world.

We're obsessed with giving our shoppers new and exciting ways to access familiar and unfamiliar tastes from every corner of the world.

Our story

Delivering global flavors

nationwide for over 9 years

Over a decade ago, Weee! embarked on a mission to transform e-commerce, catering to the underserved Asian community and pioneering social commerce. Today, we proudly stand as America’s #1 Asian grocery app. By championing accessibility to unique food products, we’re inviting everyone to taste life to the fullest.

Over a decade ago, Weee! embarked on a mission to transform e-commerce, catering to the underserved Asian community and pioneering social commerce. Today, we proudly stand as America’s #1 Asian grocery app. By championing accessibility to unique food products, we’re inviting everyone to taste life to the fullest.

Over a decade ago, Weee! embarked on a mission to transform e-commerce, catering to the underserved Asian community and pioneering social commerce. Today, we proudly stand as America’s #1 Asian grocery app. By championing accessibility to unique food products, we’re inviting everyone to taste life to the fullest.

Over a decade ago, Weee! embarked on a mission to transform e-commerce, catering to the underserved Asian community and pioneering social commerce. Today, we proudly stand as America’s #1 Asian grocery app. By championing accessibility to unique food products, we’re inviting everyone to taste life to the fullest.

Founded in the Bay Area

2011

Larry builds his first e-commerce platform

Larry, Zuming, and Julie, driven by their passion for e-commerce, embarked on their entrepreneurial journey. Their first platform sourced chinese goods and sold them on other e-commerce websites where prices were higher.

2011

Larry builds his first e-commerce platform

Larry, Zuming, and Julie, driven by their passion for e-commerce, embarked on their entrepreneurial journey. Their first platform sourced chinese goods and sold them on other e-commerce websites where prices were higher.

2014

Inspired by group

buying on WeChat

Inspired by a WeChat group's $10,000 collective purchase of Pacific cod fish, Larry and his friends set out to create a platform to facilitate group buying.

2014

Inspired by group

buying on WeChat

Inspired by a WeChat group's $10,000 collective purchase of Pacific cod fish, Larry and his friends set out to create a platform to facilitate group buying.

2015

The birth of Weee!

With a name echoing both social connectivity and excitement, Weee! garnered thousands of users after first launch to focus on group buying. The team raised seed funding from investors within our customer community.

2015

The birth of Weee!

With a name echoing both social connectivity and excitement, Weee! garnered thousands of users after first launch to focus on group buying. The team raised seed funding from investors within our customer community.

2016

Raised capital to

fuel growth

An investment from Goodwater Capital valued Weee! at $35 million, validating the company's potential and propelling it into a new phase of growth and innovation. 

2016

Raised capital to

fuel growth

An investment from Goodwater Capital valued Weee! at $35 million, validating the company's potential and propelling it into a new phase of growth and innovation. 

2017

Pivoted to direct-to-consumer grocery delivery

Recognizing the limitations of Weee!'s approach in focusing on group buying, the team pivoted to prioritize providing convenient access to cherished foods for Chinese immigrants.

2017

Pivoted to direct-to-consumer grocery delivery

Recognizing the limitations of Weee!'s approach in focusing on group buying, the team pivoted to prioritize providing convenient access to cherished foods for Chinese immigrants.

2020

Pandemic era e-commerce injects a 700% YoY growth surge

Amidst COVID, the Chinese community in the U.S. turned to Weee! for essential food deliveries. Our efforts to increase offerings for East Asian and South Asian communities and the introduction of nationwide delivery enabled us to meet the increased demand during these challenging times. We grew our team to over 200 employees in the U.S.

2020

Pandemic era e-commerce injects a 700% YoY growth surge

Amidst COVID, the Chinese community in the U.S. turned to Weee! for essential food deliveries. Our efforts to increase offerings for East Asian and South Asian communities and the introduction of nationwide delivery enabled us to meet the increased demand during these challenging times. We grew our team to over 200 employees in the U.S.

2021

Acquisition of RICEPO: We introduce restaurant delivery

Weee! acquired Ricepo, an on-demand food delivery service catering to Asian communities. This strategic move transformed us into a one-stop destination to fulfill our community's diverse culinary needs. We now had over 5 fulfillment warehouses across the nation.

2021

Acquisition of RICEPO: We introduce restaurant delivery

Weee! acquired Ricepo, an on-demand food delivery service catering to Asian communities. This strategic move transformed us into a one-stop destination to fulfill our community's diverse culinary needs. We now had over 5 fulfillment warehouses across the nation.

2022

Introduced Korean, Japanese, Vietnamese, and Filipino storefronts

2022 was a big year for us! Our product offerings soared as we expanded our East Asian and Southeast Asian selection, now boasting over 5000 diverse products.

2022

Introduced Korean, Japanese, Vietnamese, and Filipino storefronts

2022 was a big year for us! Our product offerings soared as we expanded our East Asian and Southeast Asian selection, now boasting over 5000 diverse products.

2022

Acquisition of Anycart

We acquired Anycart, an e-commerce startup, to help us drive growth and strengthen our brand recognition.

2022

Acquisition of Anycart

We acquired Anycart, an e-commerce startup, to help us drive growth and strengthen our brand recognition.

2022

Introduced Global Marketplace

We launched Global+, a marketplace to purchase food products directly from Asia. Weee! customers can now enjoy an expanded selection of unique and authentic items.

2022

Introduced Global Marketplace

We launched Global+, a marketplace to purchase food products directly from Asia. Weee! customers can now enjoy an expanded selection of unique and authentic items.

2023

Introduced Fresh Daily

We revamped our restaurant delivery operations to introduce "Fulfilled by Weee!", allowing customers to conveniently include fresh bakery goods and restaurant deliveries in their grocery orders. Our delivery network grew to over 200 drivers serving customers across the nation.

2023

Introduced Fresh Daily

We revamped our restaurant delivery operations to introduce "Fulfilled by Weee!", allowing customers to conveniently include fresh bakery goods and restaurant deliveries in their grocery orders. Our delivery network grew to over 200 drivers serving customers across the nation.

No. 1

Asian grocery app

1.5m+

Reviews

100k+

Products

250+

Our van fleet

5m+

Daily impressions

20

24

20

24

50m+

Orders

25k+

Daily deliveries

40k+

Daily orders

500+

Delivery drivers

4x

App of the day

No. 1

Asian grocery app

50m+

Orders

1.5m+

Reviews

25k+

Daily deliveries

100k+

Products

40k+

Daily orders

250+

Our van fleet

500+

Delivery drivers

5m+

Daily impressions

4x

App of the day

We are the first choice destination for households who seek global flavors

We are the first choice destination for households who seek global flavors

We are the first choice destination for households who seek global flavors

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© 2024

  • Taste life to the fullest

  • You win some, you dim sum

  • Bitter melons, sweet deals

  • You're the Kyoho to my heart

  • Wok the walk, talk the talk

  • We're jumping for choy

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Legal

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Messaging

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Brand personality

Design language

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© 2024

  • Taste life to the fullest

  • You win some, you dim sum

  • Bitter melons, sweet deals

  • You're the Kyoho to my heart

  • Wok the walk, talk the talk

  • We're jumping for choy

Terms

Privacy

Accessibility

Legal

Previous

Messaging

Up next

Brand personality

Design language

Culture

Open roles

Brand blueprint

Resource library

© 2024

  • Taste life to the fullest

  • You win some, you dim sum

  • Bitter melons, sweet deals

  • You're the Kyoho to my heart

  • Wok the walk, talk the talk

  • We're jumping for choy

Terms

Privacy

Accessibility

Legal

Previous

Messaging

Up next

Brand personality

Design language

Culture

Open roles

Brand blueprint

Resource library

© 2024

  • Taste life to the fullest

  • You win some, you dim sum

  • Bitter melons, sweet deals

  • You're the Kyoho to my heart

  • Wok the walk, talk the talk

  • We're jumping for choy

Terms

Privacy

Accessibility

Legal