Easy to use, smell good

First time trying box hair dyes from Kao, and I made a daring decision to leave the dye in longer than instructed. The instructions said up to 30 minutes (I think it cautioned against going longer), I actually kept going for 3 solid hours. As reference, at the Asian salons, deep wine-colored or medium brown highlights dye are applied for about 5 minutes, then I wait a bit over an hr. So, 3 hours I leave this product in my hair, and the result is brown to deep copper. I then realized I left a little more dye on my roots than the rest of my strands, but the difference in color is not noticable to other people anyway. In conclusion, grateful to have the color turn out nicely and not orange copper, will wash off dye after about 90 minutes next time 🙂

Super easy to apply, color last for 3-4 months

I really like the color, it’s easy to use and it doesn’t have any smell. Very good hair dye!

First time buying, simple and easy to use, good effect

Very happy that the product is intact and not broken. I will try it

I often see foam hair dyes recently. I was very curious and bought it to try.

Simple and convenient to use, will repurchase

It’s the third time I’ve bought Kao’s foam hair dye. The previous two times the color came out a bit lighter. I hope this color won’t be too light.

Dark brown, it gets a little brighter in the sun.